The impact of food product packaging on consumers

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Food business | Export and trade | Anusha Trading Company

In the following, we will examine the export of food products to the

markets of different countries in the world.

How to increase the share of export of food products in the international market?

One of the most important issues in Food business is food safety. From the past to the present,

countries have shown special attention to maintain and also export agricultural

and food products and compete with each other to obtain the highest rank

in the world’s food industry.

Producers of agricultural and food products must formulate a special plan

for the trade and export of their products; Because food products are produced

widely and in high volume.

Reducing customs tariffs and using up-to-date, principled and appropriate

packaging, using modern technologies, up-to-date and correct transportation of

products, etc. are among the reasons for increasing the export of the

agricultural and food sector in global trade.

One of the most important parts of competition and food business is product packaging.

In this article, we introduce you to the methods and causes of packaging

in the global food trade.

New packaging methods for food products:

Over time, the type and variety of food packaging has undergone various

changes and developments.

In the following list, we have included various methods of food packaging:

1. Edible packaging:

Researchers have designed and implemented a type of packaging called Wikicells.

This packaging model is designed to reduce waste and waste.

This type of packaging is actually made from edible ingredients and can be eaten.

２. Micro brand packaging:

This packaging model, which is clear from their name, has a thickness even

less than the thickness of human hair. This type of packaging is made of

soluble polymer and 70% of clay.

To protect the environment, this packaging has been designed and

implemented, but it has not yet opened its place in the world markets.

3. Up-to-date and smart packaging:

Researchers are looking for interesting ideas to design this type of packaging.

For example: Smart packaging, which has the ability to change color,

when the food spoils, and thus warns the consumer that the food has

spoiled and should not use it.

This interesting research is being done by a group of researchers from

Rutgers and Connecticut universities and Kraft Foods.

Or other amazing research that is being investigated and carried out by Dutch thinkers;

As for the warning packaging, it is to save the food before it spoils.

4. Packages with antimicrobial properties:

A type of packaging is designed and made with an antimicrobial purpose;

which takes care of food against bacteria and germs.

A researcher has produced a product called deadly paper; This paper, coated

with silver nanoparticles, prevents microbes from entering food.

5. Water-soluble packages:

A company in the United States has designed an interesting food delivery system, generally this type of packaging is food and food bags that can be dissolved in water.

6. Packages with heating and cooling capabilities:

Attractive packages for heating and keeping food warm, or for cooling and

keeping food cold, which have occupied the minds of experts from all over the

world to design and produce.

７. Aseptic packaging:

They are used to store sterile foods. Ingredients like milk, eggs and…

8. Paper packaging:

This type of packaging has many fans because it is environmentally friendly and

can be regenerated and can also be used for printing.

9. Glass packaging:

This type of packaging is more suitable for liquid food such as soft drinks, milk,

water, etc.

The glass packaging does not react with the food inside it.

１０. Packaging with tray-like design:

Tray-like packaging that has prominent edges and is used to store food

such as meat and…

１１. Boxes :

They mostly use boxes to carry products. For example: for storing and

fast food, pizza, etc.

１２. Packaging bags with the name of fresh keeping bags:

These types of bags are a new product for product packaging.

These bags increase the storage time of food longer, even up to five times more.

These types of bags are designed for packaging products according to the type of product.

These bags can be used for the export of agricultural products, in fact, these bags

are used to transport and store agricultural and food products for export.

Features of fresh keeping bags:

1. Extending the shelf life of various food products, including fruits and vegetables
2. 2. Keeping vegetables fresh
3. Preserving the taste of vegetables and fruits
4. Preserving the color of food and fruits
5. Preventing and delaying the aging of vegetables and fruits
6. Prevent the growth of bacteria
7. ７. Prevent food from becoming moldy
8. 8.Reducing the waste of vegetables and fruits
9. 9.Reusability

What kind of products can be packed with food storage bags?

All kinds of products can be packaged. Including :

1. Vegetables (types of vegetables, cabbage, pepper, etc.)
2. ２. Summer vegetables (pumpkin, cucumber, etc.)
3. 3.Fruits (pomegranate, apple, banana, etc.)

Types of food storage bags:

These types of bags are designed and produced in two models:

1. Industrial

２. Homemade

How to use food storage bags?

First, put the desired food in the bag.

Remove the air from the bag.

Close the bag well with the help of a metal fastener.

Close the top of the bag with a special clip.

Place the package in the refrigerator.

Important points :

Do not put wet fruits and vegetables in the bag and make sure that the food is

dry before putting it in the bag.

Do not put the banana inside the bag and just close the end with the bag.

The temperature of the refrigerator should be 4 degrees Celsius.

Common types of packaging of food products for market supply:

1. Canning food

２. Freezing food products

Advantages of food packaging:

The packaging of food products brings various advantages:

1. The possibility of labeling and inserting the brand name:

Various information can be inserted on the label, including: brand name, product production and expiration date, product quantity, contents, cooking instructions, etc.

２. Increasing the shelf life of food:

Food must remain completely healthy at all stages, from the time of

production to reaching the hands of consumers.

3.Increasing the safety of food products:

Safe packaging should be used so that food does not suffer from germs and spoilage.

4.Easing the transportation of food:

With proper packaging, it becomes very easy to carry food products.

5.Food protection

6. Most important: branding

You can design a variety of packaging for your brand.

The impact of food product packaging on consumers:

Packaging has a clear and important role in the food business.

The use of color and combination of colors and creative design of packaging,

along with their safety, play a huge role in attracting customers.

For example, a series of products such as gift chocolates are designed with special packaging and are always among the first choices of customers to go to parties

and… Or, for example, you are a producer of herbal and completely organic products,

you can introduce your type of product to the customer with original and attractive packaging and label printing on the products.

Our human brain shows different reactions to different colors and the type and

variety and attractiveness of packaging is very effective for attracting customers

and brands should be extremely careful in designing and choosing the type of

packaging according to their desired product. And use expertise.

What is the primary and secondary packaging of food?

The difference between primary and secondary packaging:

Primary packaging has direct contact with food and must be designed and

produced according to the standards and principles of today’s packaging.

Secondary packaging is the part of food packaging that attracts customers

with its color and brand name.

Why should we use packaging for food products?

First, for easier storage and transportation in the food  business , and second,

to introduce your productsand brand to customers, you should use packaging.

To compete with other competitors and differentiate your products from

other products, you must use your special and unique packaging for products.

In addition, proper and principled packaging preserves food for a long time.

Features of food product packaging:

What are the characteristics of the packaging of food and agricultural products?

A series of features should be considered for standard packaging. In the list

below, we have mentioned a number of items:

The packaging must be printable.

The packaging must be able to be sewn.

Packaging should be produced according to the principles and standards of

food storage and transportation.

The packaging must be able to repel moisture.

The packaging should be strong and not change shape during load and pressure.

The material of the packaging must be completely safe and toxic materials

should not be used in the production of packaging.

Packaging should be cost-effective and economically justified and should be

produced and made according to the type, quantity, and quantity of food.

The relationship between food packaging and trade:

In the food business, in order to attract the attention of loyal customers, the quality of products,

reasonable prices, correct branding and according to the principles, and most

importantly honesty with the customer, are very important.

As a merchant or food manufacturer, if you set a lower price for your products than competitors, but use repetitive and old photos of low quality in product packaging,

you will not be able to attract customers to the brand. Attract yourself and you

cannot make them permanent and loyal customers.

Honesty should be your first priority in starting and even continuing your business.

Packaging design according to the type of product:

Use appropriate colors for your products according to your product type.

For example: For mango packaging, use colors suitable for this fruit, such as orange.

Put yourself in the customer’s place and answer this question: What packaging

model attracts your attention?

Definitely, the packaging for which enough time and expertise has been used

and designed according to the product and attractive colors have been used in

its printing, is more valuable for customers.

For example: consider using packages larger than the size of the product to package

a small product such as chocolate; In this case, the customer feels worthless.

Or, for example, the packaging of chips, which has been criticized by various

people from all over the world, the packaging that does not fit the type of product.

Value your brand.

Advertising slogan and its inclusion on the packaging:

You can consider an attractive slogan for your manufactured product and print it

on the packaging, so that it always remains in the minds of customers and

customers remember your brand when they hear that slogan.

Final word:

In this article, we introduced you food business and the importance

of packaging in food processing.